Designs Alike create the UK Teams kit for the Dance World Cup 2018
In early 2018, for the third year running, we designed the kit for Teams England, Scotland, Wales and Northern Ireland competing in the Dance World Cup…the largest dance competition in the world. DWC 2018 took place in Sitges, Spain. Between 2015 and 2017 the number of participating countries increased from 33 to 46 and the number of dancers rocketed from 3037 to 5841 – that’s an awful lot of sublimation tracksuits to produce!!
Each year we meet with Jo, the Team Manager and, over a cup of tea and a piece of cake in the John Lewis café, we discuss colours and ideas, before going back to the Designs Alike office to come up with some bespoke designs for the Teams. Jo likes all of the dancers to have the same style of tracksuit but it’s important that each country can be distinguished so the relevant flag is always on the jacket somewhere! Last year we wanted the flags to really stand out so we designed the garments around them and ended up with these stunning sublimated tracksuits, crop tops and shorts.
All dancers who qualify for the Dance World Cup work so hard to achieve their dream and so there is no wonder that they are proud to wear the team tracksuit bearing their country’s flag.
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